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By Alison Takvorian

A big part of successfully selling jewelry is in the way it is displayed before customers. Either the display draws attention towards your shiny pieces or potential customers pass it without even noticing.

Presenting jewelry to the public is an art, one that requires the right balance between style and moderation, one which should put your creativity to the test.

Every jewelry display should reflect the style and personality of the jewels as well as of the potential customers. Utilize creative props, backgrounds and textures that represent everything your buyers like and desire. You can get ideas from fashion magazines, antique stores and trendy clothes boutiques, to create your own original winning display.

No jewelry display should excel over the jewelry you are offering. Remember that the winning card is the product itself; the display should basically complement its shine. Leave room and make it easy to admire each piece without overwhelming the customers with a lot of stuff around it. You can create an attractive and interesting corner display to add to the jewelry being displayed on neat cases, gift boxes, trays, busts or racks.

In the same way, any material you select for your props and background should allow for the jewelry to show up against it. Look for materials that create a contrast with each jewelry piece and make it stand out from the display.

Be careful and resist the temptation to create a rainbow display. Aim for a unified and professional look by choosing an overall design scheme. Select up to three main colors and three main textures, and play with them to create an attractive flow. This will make the jewelry look attractive and valuable, transforming your display into a kind of mini boutique.

It is vital to give visual interest to your jewelry display. Play with creating different heights by using different objects, and with placing the pieces at different angles to create movement and dynamism. Think about mounting some posters displaying photos of your jewelry, and even better if there is a person wearing the piece, it will make it more real and appealing. You can ask your jewelry wholesaler for some attractive options.

Create a display that is easily transportable; with durable and lightweight materials to withstand continuous travelling, that is compact enough to fit into a bag or trunk, and very practical to ensure it can be set up rapidly and effortlessly. Efficiency is a big part or your jewelry business’ success. If the display can be set up fast, without sacrificing quality and you will grab more customers.

Always on the same line of efficiency, keep your displays pre-loaded with jewelry to go out the door or to present your product in a professional way at home, as soon as an opportunity arises. For example, if you use rotating earring racks, load them fully at home, put them inside a plastic trash bag along with several no-tarnish strips, tie the bag shut, and put it in a plastic wastebasket container inside your closet. Do this for other displays too and be ready to go!

Do not neglect the lights that will make your jewelry shine and sparkle to tempt your customers. Always have portable and stylish lamps available for your displays. Do not forget extra light bulbs and extension cords.

Make sure that as soon as customers pass by your display, the first pieces they see are your best jewels; this is a sure way to attract people to your setting, and it will be a great icebreaker. Catch the customer’s eye effectively by presenting luscious pieces and get people talking around your display.

Last, but not least, encourage customers to try on the pieces by presenting several mirrors to them so that they can confirm that THAT special piece was made for them. Place the mirrors at different heights to fit everyone, make sure they are not directed towards the lights, creating a very unpleasant blinding flash, and ensure you keep them clean from fingerprints.

If you enjoyed this article, please feel free to post it to your site or blog and forward this link to your friends. Have a great day!

About the Author: Alison Takvorian writes articles for Paradiso Jewelry, a leading

jewelry wholesaler

in Los Angeles. Paradiso Jewelry offers unique and elegant jewelry for distributors at amazing wholesale prices. Find out how you can become a distributor.

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